Well, she’s not doing kung fu, but it’s still a great concept… (via)
To increase awareness and registration for their children’s self-defense classes, The World Black Belts Center in Dubai tackled this in an unconventional way.
Nope, they didn’t reverse punch parents into registering their kids, instead Memac Ogilvy Dubai created an illustrated children’s book that’s based on the well-known
story of Little Red Riding Hood. What happens in the end? Our little heroine courageously beats up the big bad wolf to save the day. A simple call to action on the back cover – “You Too Can Fight Back” – provides the reader with more information on self-defense classes for kids and directs them to register. The End.Agency: Memac Ogilvy & Mather Dubai, UAE.
